The Rolex Submariner. The name alone conjures images of rugged adventure, deep-sea exploration, and timeless elegance. For decades, this iconic watch has captivated collectors and enthusiasts alike, its enduring appeal cemented by its robust construction, impeccable functionality, and undeniable style. But what did this legendary timepiece cost in its heyday? Specifically, what was the price of a 1973 Rolex Submariner? Understanding the price of a 1973 Submariner requires exploring the different models available that year and the factors influencing their value today.
The newly-introduced two-tone stainless steel and yellow gold Rolex Submariner in 1973 carried a hefty price tag of $2,975. Adjusted for inflation, this translates to approximately $7,364 in 2023, a significant sum even by today's standards. This highlights the inherent luxury associated with the Rolex brand, even back then. However, this price only represents one specific model within the broader range of Submariners available in 1973. Several variations existed, each with its own unique characteristics and price point. To fully understand the pricing landscape of 1973 Submariners, we need to delve deeper into the specific models.
The Rolex Submariner 5512: A Steel Icon
The Rolex Submariner 5512 was a mainstay throughout the 1960s and continued its reign in 1973. This model, entirely crafted from stainless steel, offered a more utilitarian and less ostentatious aesthetic than its gold counterparts. While precise pricing for a 1973 5512 is difficult to pinpoint without specific details like condition and accessories, it was generally less expensive than the two-tone or gold versions. Estimates place its original price in the range of $1,800-$2,500 in 1973, translating to approximately $4,460-$6,180 today. This price difference reflects the market preference for precious metals and the increased manufacturing costs associated with incorporating gold. The 5512, however, holds its own significant value today, particularly examples in excellent condition with original boxes and papers. Collectors appreciate its simplicity and its representation of a purist approach to the Submariner design.
Bob's Rolex 1680 and the Rise of the Date Function:
While not an official model designation, "Bob's Rolex 1680" often refers to specific examples of the Rolex Submariner reference 1680, known for their unique dial variations and often associated with a particular retailer. The Rolex Submariner ref 1680, introduced in the late 1960s, marked a significant evolution: the addition of a date complication. This seemingly small addition added complexity to the manufacturing process, influencing its price. The 1680, depending on its specific dial configuration (including variations in the font, markers, and the presence of a cyclops magnifying lens over the date window), could have a slightly higher price tag than the 5512 in 1973. While a precise price is difficult to ascertain without specific details, it would likely have fallen within a similar range to the higher end of the 5512's price bracket, potentially reaching close to the two-tone model's cost.
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